Beyond Great: Features of Today’s Legendary Companies

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by Soren Eilertsen, Ph.D. July/August, 2017.

Great is really good when you’re an organization. But aspiring to make legendary status is another level.

While solid economic and financial performance may be an indicator of a “great” company, legendary status isn’t solely based on stock returns. Companies such as Zappos, Nordstrom Inc., USAA, Costco and Lego stand out as legendary brands in the marketplace because they obsess about both the customer and the employee experience. Their customers recognize and celebrate them, and their employees engage and act as spokespeople for the business. In this sense, customers and employees alike become loyal promoters of the brand, and it is the combination of the two that makes for a legendary status …

Continue reading this article by viewing the PDF version as published in the July/August 2017 issue of Workforce Magazine.

By |2017-07-07T03:35:28+00:00July 7th, 2017|Article, Culture, Innovation, Leadership|0 Comments

About the Author:

Soren Eilertsen, Ph.D., works with business leaders to clarify vision, set strategic focus, and develop leadership muscle. Since founding Kollner Group in 1999, he has shaped the success and strategy of numerous for-profit and non-for-profit businesses in a variety of industries. He teaches business strategy as Adjunct Faculty at Pepperdine University’s Graziadio School of Business and Management. For additional information, visit Kollner Group or email Soren.