How did strategic planning help during the economic crisis?

by James W. Wilson and Soren Eilertsen, April 2010.

During July 2009, 190 line managers and staff professionals responded to a survey designed to assess the role that strategic planning played during the recent financial crisis. The findings show that organizations that used strategic planning were better prepared, more confident, and better able to pursue growth opportunities.

See the article “How did strategic planning help during the economic crisis?” originally published in March/April 2010 issue of Strategy & Leadership by Emerald Group Publishing.