About Us

We are consultants, educators, and leaders dedicated to unlocking potential in people and businesses.

As experts in business strategy, organizational design, and human psychology, we believe business is the most powerful platform for evolving our world. When leaders harness purpose, humanity, and creativity, businesses not only achieve stronger results but also become forces for good.

For too long, the dominant paradigm reduced business to financial performance and treated people as cogs in a machine. Today, a new conscious leadership paradigm is emerging — one that views businesses as living systems and unleashes human potential. In this model, people are empowered to serve a deeper purpose, self-manage, and continually evolve. The result is innovative and thriving organizations with loyal customers, inspired employees, sustainable growth, and meaningful contributions to society.

Our work helps leaders actualize this potential by evolving leadership, strategy, and culture. We partner with those who aspire to build organizations where people flourish, performance is elevated, and business success goes hand in hand with making the world better.

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Meet Us

Soren Eilertsen, Ph.D.

Principal Consultant, Founder & CEO

About Soren

Soren is a business leader, educator, and advisor. He has been on a lifelong journey to find answers to the bigger questions of why businesses exist, how they actualize, and as importantly, how we flourish inside them. He works with business leaders to clarify vision and strategy, and to develop the necessary leadership execution muscle to enable conscious and innovative businesses that better our world.

Educated as a psychologist and with an extensive background as an executive leader and consultant, Soren provides a distinctive voice in the boardroom and at the executive leadership table. He understands success dynamics as manifested in leadership teams, organizational culture, and consumer behavior in the marketplace.

Soren has shaped the success of numerous for-profit and non-profit businesses in a variety of industries from technology, entertainment, financial services, to online learning. As adjunct faculty, he teaches the capstone strategy course in the executive programs at Pepperdine University’s Graziadio Business School.

Having grown up in a small town in Denmark, Soren now lives with his family in the metropolis of Los Angeles. He calls both the U.S. and Europe home and has come to value the dual perspectives of the Scandinavian egalitarian “everyone” culture and the American Dream calling for the individual pursuit of freedom and happiness.

Lee Cholodenko

Executive Director & Senior Consultant

About Lee

Lee is a business leader, entrepreneur and consultant committed to raising consciousness within business and individuals. His work combines business strategy with self-mastery to help leaders develop organizations that are loved and sustainable.

He is the founder of several startups and has held many leadership roles in marketing, product, and strategy. As a consultant and advisor, Lee has served a wide range of industries, from tech startups to the country's largest automobile manufacturing brands. He brings expertise in strategy, branding, team management, and personal growth to help organizations clarify their purpose, chart new strategic pathways, and develop thriving and empowering cultures.

Lee has studied with prominent spiritual thought leaders, including Paul Ferrini and Byron Katie, and teaches meditation courses weekly. He facilitates emotional healing workshops on Zoom to participants from all over the world.

Daniel Paauwe

Director of Operations

About Daniel

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